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Cookie Policy
Last Updated: March 12, 2026
This Cookie Policy explains how Elyvora School (operated by Elyvora Learning GmbH) uses cookies and similar technologies on this website. It supplements our Privacy Policy, which describes how we handle personal data more broadly.
Cookies help us deliver core site functions (for example, maintaining a session and remembering your consent choice). With your permission, cookies can also help us measure how the site is used and support advertising measurement. We do not use cookies to collect sensitive personal data, and we do not request sensitive personal data in our registration inquiry forms.
1) What cookies are
Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. Cookies allow a site to remember information about your visit—such as your session, settings, or consent preferences. Some cookies are deleted when you close your browser (session cookies). Others remain on your device until they expire or you delete them (persistent cookies).
In addition to cookies, websites may use similar technologies such as pixel tags or server-side event forwarding. When used, these technologies typically rely on cookie identifiers or device signals (such as IP address and user agent) to support measurement and security. Elyvora School uses a consent-based approach for non-essential technologies, as described below.
2) Cookie types by lifespan and origin
- Session cookies last only for the duration of your browser session and are deleted when you close your browser.
- Persistent cookies remain on your device until they expire or you delete them.
- First-party cookies are set by this website.
- Third-party cookies are set by external providers whose services are used on the website (for example, analytics or advertising measurement providers).
3) Cookie categories we use
A) Essential cookies (always active)
Essential cookies are required for the site to function and cannot be switched off in our preference center. They are used for basic features such as session continuity, security measures, and storing your cookie consent choice. Because these cookies are necessary for website operation, they do not rely on marketing or analytics consent.
B) Analytics cookies (consent required)
Analytics cookies help us understand how visitors use the site—for example, which pages are visited and how users move through the site. This information helps us improve content clarity and site performance. If you choose not to enable analytics cookies, the site will still function normally.
Where analytics is used, it may involve Google Analytics 4 (GA4). We aim to configure analytics in a privacy-respecting way (for example, limiting data and using aggregated reporting). Analytics cookies are only activated after you opt in through our cookie banner or cookie preferences modal.
C) Marketing cookies (consent required)
Marketing cookies are used to measure advertising performance and to show relevant messages across platforms. These cookies can help with conversion attribution (for example, understanding whether a site visit came from an ad) and with building audiences for remarketing and lookalike campaigns. Marketing cookies are only activated after you opt in.
Marketing technologies may include Google Ads cookies and Meta Pixel cookies. If enabled, these providers may receive event data such as page views or form conversion events, together with cookie identifiers. We do not permit these providers to use site data for their own independent commercial purposes.
4) Cookie table
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
5) Third-party providers
If you enable analytics or marketing cookies, third-party providers may set or read cookies in your browser to provide their services. Common categories include:
- Google LLC (Google Analytics 4, Google Ads, Google Tag Manager, remarketing and conversion measurement)
- Meta Platforms (Meta Pixel, conversion measurement, remarketing and audience features)
- Cloudflare (security, performance, and protection against abuse; may process IP-based signals)
We do not permit these providers to use site data for their own independent commercial purposes. The providers may process data as our service providers or as independent controllers, depending on the specific product configuration. You can control whether these cookies activate by using our cookie preference controls.
6) Managing cookie preferences
You can manage your cookie preferences at any time by selecting “Manage cookie preferences” in the site footer. From there, you can allow or reject optional cookie categories (analytics and marketing). Changes take effect for the current browser once saved.
You can also control cookies through your browser settings, including deleting stored cookies. Note that blocking all cookies may affect essential site functions. If you clear your browser cookies, you may be asked again to set your cookie preferences.
7) Updates to this Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our website operations. When we update it, we will revise the “Last Updated” date at the top of this page. For material changes, we may also provide a notice on the website.
8) Contact
If you have questions about this Cookie Policy or how Elyvora School uses cookies, contact:
- Elyvora Learning GmbH
- FriedrichstraĂźe 68, 10117 Berlin, Germany
- [email protected]
- +49 30 2000 6321